Marc Sanderson – International Economic Development Director & European Capital of Smart Tourism Lead City of Malaga

Marc Sanderson is Malaga, Spain´s first Director of International Economic Development and is currently the City´s spokesman on Smart Tourism initiatives being deployed in Malaga. Last year, Marc was instrumental in helping Malaga win the 2020 European Capital of Smart Tourism title shared with Gothenburg, Sweden. Since he joined the City of Malaga in 2009, his primary responsibilities are to attract foreign direct investments, to assist local businesses with their internationalization, to expand relationships with foreign universities and to support the overall economic development in the region. Mr. Sanderson also coordinates international projects, conferences, visits and trade missions while at the same time defining the international components of the City´s strategic plan including promoting the innovative ecosystem called Malaga Valley.

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